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Forma Labs spots
Two vertical spots for a studio that builds websites for restaurants and clinics.
Overview
Forma Labs builds websites for restaurants and clinics in Armenia. They needed short vertical spots for social: one that speaks to a restaurant owner, one to a clinic.
Two spots, each under 20 seconds, both shot in 9:16 for stories and feeds. Each one opens on the owner's problem and closes on the same offer card, so they work as a pair.
Details that matter
One hook each
The restaurant spot opens on the food, the clinic spot on 02:00 and a toothache. Different worlds, same length.
The same ending
Both close on the same yellow offer card, so the pair reads as one campaign and not two separate clips.
Readable with no sound
Big Armenian headlines, one idea on screen at a time, so the spot still lands on a muted phone.